Giani’s Franchise
Ice Cream Franchise in India
Origins
In 1956, Giani Gurcharan Singh migrated from Faislabad (Pakistan) to Delhi. He started an establishment by the name of ‘Giani Di Hatti’ and soon after their rabri faluda became the most sought-after dessert in the city. Today, Giani’s is spreading its morality all over the world and continues to break records. Growing a successful business is one thing, but if a brand becomes synonymous with an entire category of products, it is a whole different achievement. Giani’s has reached a similar place in the market with its rabri faluda, and that makes it a legend in its own right.
USP
A wide range of delicious ice creams to choose from and the trust that has been established over a long period of 60+ years are the definite match-winners for Giani’s. Apart from the regular vanilla, strawberry, chocolate, and butterscotch, some truly exceptional flavours include coffee walnut, Belgian chocolate, tutty fruity sundae, and dark chocolate. The best part is that all their ice creams are priced economically as most of their ice cream desserts are within INR 100. Offering the average Indian quality and delectable ice creams has been the cornerstone of Giani’s strategy ever since its inception. The easy accessibility in prime locations simply means that the customers are spoiled for choice.
Future Plans
Giani’s opened a branch in Rajouri Garden in 1999, after nearly 50 years of starting. Twenty years later, with more than a hundred products and over sixty outlets in five states, Giani’s has a cult following. The brand has become synonymous with Indian ice cream, and the company plans to expand its reach and even to the UK and US as well.
Technology Engineer and Entrepreneur. Currently working with International Brands and helping them scale their products Globally through different ventures. He owns Multiple Food Brands and is on a continuous spree to acquire many more businesses in the coming years. With over 10 years of experience and strong background in Brand Acquisition, Karan Makan is soon poised to be a Brand in the coming years.
