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The post Big Yellow Door – A Star is Born. appeared first on Frankart Global.
]]>It all began with a vision. Mr. Udit Khanijow had his heart set on the food industry ever since he was in college. Although, His inclination was more towards making a difference in the healthy food segment. He incorporated this thought process into his curriculum-related projects, aligning his ideas. However, he soon realized that the market and the people were still not ready to accept healthy food as an alternative choice.
“I really wanted to do this for a long time, ever since I was in college. But initially, I was more interested in the healthy foods segment which wasn’t prevalent in India then. I did all the research in my college and I took up this as my project as part of my curriculum. Then I realized that the healthy food segment is just for the name. People are not ready to pay for healthy food, they are ready to pay for good food,” says Udit.
He held himself back and decided to study further and gather more industry-related knowledge before he could finally take the plunge. Understanding the importance of primary and secondary research was key to be successful in his venture. He wanted to be fully armed before he set foot in this vicious yet dynamic market segment. The quest took him to Mumbai for his master’s degree in Business Administration from Narsee Monjee Institute of Management Studies. He also gained some experience while working at Colgate, and then decided it was time to shape up his dreams.

The stage was set and dices were about to be rolled. The idea was to create a café that was ideal for the college crowd. The two major challenges were a unique menu and a good location. To implement such a vision was no easy task, as the concept was novel, yet had a lot of rival completion. A lot of research went into understanding the food preferences of the youth while also keep it pocket friendly. For example, the continental cuisine was a privilege, savored at places like Hauz Khas Village or Khan Market, and was usually pretty expensive. Maintaining a standard quality along with the task of not blowing a hole in the customers’ pocket was the challenge here.
The other challenge was to pick a location which aptly served the purpose and attracted the target audience. It proved to be an arduous journey for Mr. Khanijow. DU’s North Campus was his preference, but Kamla Nagar had legal as well as regulatory concerns over operating a café in that location. This left him with only the option of Hudson Lane, which would cater to the students of North Campus, albeit at one end. The risk was big, as stepping fresh into the market with little knowledge of the locality and the industry could go either way.
The move paid off rather well. Being the only café in the area, such offerings would have been hard to find five years ago. Big Yellow Door was unique in comparison to other existing restaurants as it was the only place with a unique menu at such low prices. Pretty soon, word spread, and students began flocking the cafe, soon turning it into a preferred haunt.

To serve delectable dishes is an art that needs relentless efforts and dedication. The deliciousness of any food is added to by its how aesthetic it is. Where the food is being served how pleasing does it look to the eyes plays a major role in enjoying the best of delicacies. The layout of the space and the ambiance play a crucial role in attracting visitors and imprinting an image, which then ensures a loyal customer base. “I wanted to give the feel and coziness of a cafe in Mumbai because there has been no shortage of space in Delhi. Everything’s big here. There are restaurants rising up to two to four floors here. That’s why we opened a small outlet which was a risk.”, Khandijow said.
The decor aim was to be able to create a place with which visitors could resonate. But this was easier said than done. It is difficult to secure big designers for small projects and Mr. Khandijow was not happy with the ones that were willing to work with his budget. So he decided to handcraft the place with his own creativity. Accompanied by his wife, an interior designer, he set to decorating the place himself. The idea behind the name came from the design of the door itself. The irregularly shaped entrance to the cafe had already been designed, and it just clicked. Needless to say, the name stuck.
The food served at the Big yellow door features many delicacies, like the mouth-watering rainbow cheese nachos, the super-duper Bomb burgers or divine chicken Singapore noodles. All the dishes leave you satisfied but also ensure that your taste buds crave for more. There are also drinks to quench your thirst and sweet delights to satiate your sweet tooth cravings. The economical prices, the lively environment, and a carefully curated menu are factors that has led Big Yellow Door to emerge as a brand amongst millennials.

Soon after it struck a chord with the audience, Mr. Khandijow opened another couple of company owned outlets in Delhi. Although he was initially skeptical of it, he decided he was ready for the franchising of the brand, having received such an overwhelming response. This was also an excellent opportunity for those willing to invest in the domain with a known brand. Big Yellow Door recently opened two more outlets with the aid of franchising, in Punjabi Bagh and Dwarka. Both of these outlets were company owned franchises. While the brand is getting more popular than ever, food lovers cannot stop gushing over it. The brand is now looking at a pan India expansion, which will enable the founder to reach many more hearts with his simple yet different concept.
Franchising not only enables the investors to pool in resources at low risk but also is tremendously use full for the brand. They get a proliferation of their name while increasing their brand value while enabling the owner to focus on other aspects of development. For being part of a successful venture like Big Yellow Door, feel free to contact us.
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]]>The post 7 Most Profitable Fast Food Franchise Opportunities In India appeared first on Frankart Global.
]]>Thus, for budding Indian entrepreneurs, fast food makes for an ideal business to venture into. One of the simplest, most convenient and low-risk ways to reap the benefits of owning a fast-food business is through the franchise model.
In this blog, we discuss seven extremely lucrative brands that have proven to be successful.
Operating since: 1965
Number of outlets in India: 600+ (approximately)
Space required: 600-1000 sq. ft. (approximately)
Investment required: INR 35-80 lacs (approximately)
One of the first few fast food joints to break the stereotypes against fast food being an unhealthy option, Subway started a global trend. With its signature submarine sandwiches, Subway provided an affordable yet healthy alternative to the mainstream burger and fries that had previously dominated the fast-food market.
As a result, Subway enjoys the loyalty of its niche, the more health-conscious audience. The brand has innovated its menu in accordance with Indian tastes and vegetarian preferences and is also planning to expand its Indian footprint in the future; thus, making it a ripe opportunity for business investors and entrepreneurs.

Operating since: 2018
Number of outlets in India: 5 (approximately)
Space required: 300-1000 sq. ft. (approximately)
Investment required: INR 15-35 lacs (approximately)
A tiny, adorable space nestled amidst Delhi’s Connaught Place, Xero Degrees caught everyone’s eye right when it was launched. Soon, the restaurant went on to open its second branch in Vijay Nagar, owing to its immense popularity. Even though the fast-food joint offers a wide array of dishes, it’s famous for its unique “pizza in a jar” and “fries in a jar.”
A favourite among children and adults alike, Xero Degrees has been rising in popularity and offers an extremely sustainable and profitable franchise opportunity for budding entrepreneurs.
Operating since: 2009
Number of outlets in India: 100 (approximately)
Space required: 250-1500 sq. ft. (approximately)
Investment required: INR 7-30 lacs (approximately)
Kathi Junction is an immensely popular fast food joint offering a wide variety of Kathi roll options on its menu. Known for its delicious and affordable kathi rolls, the brand is instantly recognisable across most Indian cities. The ability of Kathi rolls to cater to the tastes of different towns and communities is what makes it a favourite among the Indian population.
This franchise brand also offers excellent opportunities for franchise owners with its affordable investment options as well as easy-to-prepare menu items that do not require hiring personnel with any specialised skills.
Check Out: Franchise Business Opportunities in India Under 20 Lakhs
Operating since: 1958
Number of outlets in India: 400+ (approximately)
Space required: 300-1500 sq. ft. (approximately)
Investment required: INR 80 lacs-2.5 crore (approximately)
In terms of international presence and number of outlets, Pizza Hut is the world’s largest pizza chain. It was one of the first pizza chains to enter the Indian market and played a significant role in turning pizza into an Indian household delicacy. Pizza Hut provides attractive franchise opportunities for businessmen as well.
For example, opening a Pizza Hut Delivery store requires smaller space, lesser staff and shorter training periods. For people interested in opening a complete restaurant, Pizza Hut also provides franchise opportunities in the restaurant domain where the franchise owner is provided with an extensive range of menu options while space and staff requirement is increased. Pan-India, sales for the brand witnessed a growth of 9% in Q1 of 2019.
Operating since: 2018
Number of outlets in India: 5 (approximately)
Space required: 50-250 sq. ft. (approximately)
Investment required: INR 30,000-800,000 (approximately)
MoKart is a quirky, street food based fast food restaurant offering an extensive range of Delhi’s favourite food: momos. Popular mainly with the city’s youth and children, this fast-food brand makes dimsums literally out of everything. It offers unique flavours in 22 fillings, six customizations, 130 variations with highly affordable prices, starting at just INR 60.
Ever since its launch, the brand has also gained a reputation among the prospective franchise owners owing to their affordable and varied franchise formats.
Operating since: 1952
Number of outlets in India: 400 (approximately)
Space required: 600-1000 sq. ft. (approximately)
Investment required: INR 1.5-2 crore (approximately)
KFC is recognized globally for its unique fried chicken recipe, but what’s more intriguing about the brand is how and under what circumstances it was founded. The founder, Colonel Harland Sanders, was 62 when he launched his entrepreneurial venture with limited resources but enormous zeal. To this day, the famous QSR chain reaps heavy returns internationally.
In India itself, the annual revenue of KFC in the fiscal year 2016 was approximately INR 122.5 billion, making it one of the most successful fast-food franchises in the country.
Operating since: 1962
Number of outlets in India: 35 (approximately)
Space required: 1000-1200 sq. ft. (approximately)
Investment required: INR 2.5-3 crores (approximately)
Taco Bell is America’s largest Mexican fast-food chain and has successfully entered Indian markets with outlets across 11 different cities in India. The spicy Mexican taste is well-aligned with Indian preferences, and as a result, India has very warmed up to the famous Mexican tacos in no time.
This franchise brand plans to open 600 stores in India over the next decade, making India its largest international market. Taco Bell recognizes the value of the rapidly growing middle class in India and intends to utilize that value in the upcoming years fully.
The growing middle class, increasing disposable income, urbanisation, evolving food palates and growing nuclear families are some of the many factors that have supported and continue to support the growth of the QSR (Quick Service Restaurant) market in India.
Therefore, entering the QSR industry is a safe, secure and sustainable investment to make. The affordable franchise models offered by many major fast-food players have now made it easier than ever to own a business. So if you are thinking about starting a fast-food restaurant of your own, do consider names like Xero Degrees, MoKart, Subway, Kathi Junction, etc.
If you want more information on how you can invest in a fast-food franchise opportunity in India, please fill the Investor Enquiry form.
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]]>The post The Advantages of Fast Food Franchise in India appeared first on Frankart Global.
]]>It is widely believed that the world’s first restaurant started in Paris in 1765 and served a single dish by the tavern-keeper to weary travelers.
However, the purpose of eating out has changed significantly since. Originally, restaurants were only meant for travelers away from home, and it wasn’t before the late 18th century that eating out at restaurants also became a leisure activity for locals.
Despite the shift in this trend, it wasn’t until the late 19th century, that the concept of fast food came into being. ‘Fast food’ as the name suggests, refers to food that is usually made with preheated or precooked ingredients, prepared in bulk, and served to consumers within minutes.
India’s population was still heavily dependent on street vendors, Udupi restaurants, and ‘tiffin’ lunch boxes when the first major fast food chain, McDonald’s set foot in India in 1996. Hesitant to experiment with fast food then, India is today one of the fastest growing markets for fast food.

Also known as Quick Service Restaurants (QSR), the fast food industry has witnessed exponential growth in India. According to a report by CRISIL, international fast food brands hold a 63% share of the Indian QSR market, ever since McDonald’s entered with its first outlet in 1996. This trend has been accredited to primarily two factors: an increase in disposable incomes and a large youth population. Owing to these factors, the Indian fast food industry is expected to further prosper at an annual rate of 10% and be worth US$ 27.57 billion by 2020, making it a new mega-market for international players.
The growth of these fast food brands, worldwide as well as in India, has been driven primarily by the ‘franchise’ model. Food franchises have, over the years, become so popular that when you think of a ‘franchise’, the first few names to pop up in your head will always be food franchises. With over 400 McDonald’s outlets, 1200 Domino’s outlets, 500 Subway outlets, and 422 Pizza Hut outlets, the franchise model has proven to be a boon for the franchisor and the franchise owner alike. Many Indian brands that have also successfully adopted this model include Haldiram’s, Bikanervala, Naturals Ice Cream, Frontier Bakery, etc. As India becomes one of the fastest-growing F&B industries in the world, it’s safe to place one’s bets on the fast food sector when seeking to establish a profitable business in the country.
India is the fastest growing economy in the world, as reported by the International Monetary Fund and it is no secret that Small and Medium-sized Enterprises (SMEs) have been a key driver of this growth. Thus, it is natural for people to want to start an SME, with the fast food sector being one of the most sought-after choices. But not everyone wants the risk that comes with building an enterprise from scratch, and that is where franchise brands enter the picture. The key advantages of opening a fast food franchise in India are listed as follows:

In a country of 1.37 billion with 65% of its population under 35 years of age and over 600 million internet users, international exposure to various cuisines and global trends have played a crucial role in shaping consumer preferences in India. It comes as no surprise that a majority of international fast-food chains have found massive success in the country. This trend will continue to rise as a report suggests that by 2030, India is expected to witness four times the growth in consumer expenditure while its middle class is expected to grow from 50% to 80%, driving 75% of the consumer expenditure. As a result, the fast food industry will bear a major portion of the fruit of this change.
Now that we have discussed why the fast food industry is a lucrative investment option for potential business investors, let’s take a look at a few factors that must be considered before opening a fast food franchise outlet in India:
annual licensing fee, hiring talented personnel and sometimes, also sharing a percentage of profits. In some cases, investors may even be required to show that they have enough capital for opening multiple stores for a couple of years. Hence, thorough research about the franchise one intends to buy is necessary, which will help determine if the franchise business opportunity is affordable.
nchisors offer. Some of the common options to choose from are a single-store franchise, multi-store franchise, area developer, or master franchise. Before you decide to delve into the fast food franchise business, it’s important to understand and evaluate the pros and cons of each kind. The type of franchise owners that would be best for you also depends mainly on the amount of capital and time you are willing to invest in the business. For example, first-time investors might prefer the single-store model to learn the nuances of the business and seasoned entrepreneurs might choose to create a multi-store franchise business without several partners to minimize the risk.Overall, India has proven to be highly competitive and yet, a continuously blooming market for the fast food industry. Setting up a fast food franchise restaurant is undoubtedly one of the easiest ways to establish and run a profitable and successful business. With an economy as fast-paced as India’s, it is no surprise that major international F&B brands are all evolving to the needs of the Indian consumer and trying to best tap and expand their share of the Indian market. If you are interested to know more about how to open a franchise restaurant in India, please fill out our Investor Enquiry Form and we’ll get back to you.
The post The Advantages of Fast Food Franchise in India appeared first on Frankart Global.
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