Foreword
Before buying into a franchise, there are a lot of things you need to understand, and a lot of questions to ponder upon. But most importantly, you have to be aware of your needs and wants from the venture. Keeping in mind the long-term repercussions of a wrong decision, you should set ideal goals for yourself.
The following goals (explained) will get you started upon the ideal goals you may want to set while on the lookout for your perfect franchise, and will also help you figure out targeting specific franchises.
1. “ Flexibility is paramount for me.”
Are you looking for a lifestyle that allows you to keep up with all your social and family commitments? Do you want to manage your time in a manner that makes it possible for you to plan everything as you please? If yes, you would fall into this category and should go for consulting or distribution franchise opportunities, which allow you to set your personal schedule. Don’t even think of entering a venture that demands strict work hours, as an education franchise, for it would turn out to be an unpleasant experience.
2. “I’m looking for an inexpensive franchise.”
This one is easy to handle. Contrary to popular belief, a potential franchisee does not require bottomless pockets to open a franchise business. You’ll discover that there are plenty of franchise opportunities that are well suited to your needs, or rather, capabilities. In fact, all big money owes its root to small capital investment. At Frankart Global, you can find a lot of franchises that do not cost a king’s ransom to start.
3. “The reputation of the brand matters the most.”
Well, we don’t blame you for this one. After all, why would anyone say no to working with a tried and tested brand that has a solid customer base and carries a reputation?
Your best bet, in this case, would be an International franchise like Subway, or a reputed Indian brand like Fabindia Franchise. Or even a Giani’s franchise, for that matter.
But while there are a lot of suitable franchises that fall under this category, they come with a price, literally. The higher the reputation of the brand, the more expensive it is likely to be. Also, some big brands may face the problem of having too many outlets in the same area, so make sure you scout the territory and check out the turf first hand.
4. “I wish to start with a new franchise concept.”
Congratulations if you had this goal at the back of your mind! In stark contrast with the purpose mentioned above, this fresh approach is precisely what the franchise business needs to propel further.
Being among the pioneer franchisees of any brand puts you in a secure place for your future. If brand recognition from the word go is not your requirement, you are putting yourself in the driver’s seat, as lesser-known brands tend to incur more profit.
Here, you must remember to pick your territory carefully. For example, if you choose the growth rate of a brand like Xero Degrees ahead of a tested formula, let’s say McDonald’s, you’re surely in for the better return on your investment.
5. “I want my franchise to turn into a family business.”
If turning a franchise business into a long term family business is your goal, you would want to invest in a franchise that needs employees from day one. For then, you’ll be able to hire, train, and nurture your family members into leading the name in the future.
Your best shot would probably lie in retail franchise opportunities and restaurant franchises, as they both require a number from employees, right from the beginning.
Final Word
Now that you’ve gone through some goals that potential franchisees target before finalizing upon a particular brand, you are more than capable of setting your own purposes. But if you need any further information or support, do not hesitate to contact us.
Karan Makan
Technology Engineer and Entrepreneur. Currently working with International Brands and helping them scale their products Globally through different ventures. He owns Multiple Food Brands and is on a continuous spree to acquire many more businesses in the coming years. With over 10 years of experience and strong background in Brand Acquisition, Karan Makan is soon poised to be a Brand in the coming years.
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