In India, the franchising industry is exploding. Each bazaar in India would greet you with the world’s most recognisable brands; from fashion to retail and even furniture franchises.
A partnership exists between a franchisee and a franchisor. Maintaining relationships between franchisees and franchisors is crucial to the franchisee-franchisor relationship.
So let’s start with the relationship between the franchisee and Franchisor. The franchisor is the company that started everything. It sells the future use of its name and concept. The franchisee pays for the right to sell the franchisor’s goods or services while maintaining the franchisor’s existing business model and trademark. Many individuals consider franchising in terms of the law first and foremost. Franchising is, at its core, about the franchisor’s brand value, most importantly, about the franchisor’s relationship with its franchisees. So, if there is a dispute between franchisees and the franchisor, running the franchise firm becomes extremely tough.
Franchises may look to the general public to be comparable to any other branded business chain, but they are not. The brand owner does not manage or operate the locations that supply daily products and services to customers in a franchise system. The job and responsibility of the franchisee are to serve the consumer. As we progress, we will learn about the benefits that a franchisee receives when it enters the Indian market.
- India is a large market with a diverse range of products.
- Customer Generation is not an issue because India has a large population.
- India is a developing economy with a steady stream of new opportunities.
- We have a significant number of trained employees, so there are no employment issues.
- More resources at a lower cost
It’s all too easy to forget about the “what ifs” while your franchise business is running smoothly. But don’t worry; this blog will show you how to create backup plans so you can keep running your business even if something goes wrong.
- Various sorts of equipment are used heavily by many franchises. If any equipment breaks or malfunctions, it can significantly slow down your operation. The expenses of backup equipment are sometimes included in the launch costs of franchisees. In this instance, you’ll need to figure out how the franchisor can assist you if this issue arises. Create a plan of action with other franchisees to cope with similar circumstances.
- Almost every industry has a difficult time finding experienced, loyal, high-quality staff. Frontline workers, assistant managers, and managers are difficult to come by in the food industry. And finding those employers can be challenging at times. Have specific procedures in place to assist you in finding personnel in off-the-beaten-path locations. Speak with other franchisees in the system (particularly experienced ones). They will have had similar issues and may have some suggestions that you may use.
- Sometimes the franchise faces a financial problem too. So they should have a provident fund in their accounts so that they can solve the issue.
- Most franchisors will have backup mechanisms to protect their franchisees’ data. However, if those backups fail, you’ll be in big trouble. That’s why you should have your backup solutions in place for things like employee data, payroll, marketing/advertising templates, customer data, and so on. This backup will provide you with the peace of mind you need to concentrate on the day-to-day operations of your company.
The idea of spending on franchising could be a risky investment but it is worth it. With the amount that you invest, in a couple of years, you’ll double the investments into profits. So if we conclude then, with proper research and techniques franchising is highly profitable and worth every penny that you spend on it.
Karan Makan
Technology Engineer and Entrepreneur. Currently working with International Brands and helping them scale their products Globally through different ventures. He owns Multiple Food Brands and is on a continuous spree to acquire many more businesses in the coming years. With over 10 years of experience and strong background in Brand Acquisition, Karan Makan is soon poised to be a Brand in the coming years.
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