Good food is one of the many inherent things imbibed in the Mumbaiya-culture. However, present-day Mumbai is somewhat overshadowed by the presence of magnanimous brands, but the essence of this food culture is in the lesser-known, obscure, spicy, and tasty foods that are on offer. Any food item must be tested on the quality of taste it offers, regardless of how big the brand is offering or how small the wallah is selling it.
Real foodies search for good food in places obscure, brands not-so-known, tastes that linger for a while, and make them visit the site again and again and tell people about this new place that they discovered this or that weekend. Thus, if you offer tasty food with an ambiance that supports the mood of the food and water in a food business, you will get successful and make a niche audience for yourself only.
Mumbai is mostly urbane and sophisticated, and it represents India’s taste of the present, the flavor of India on the platter. Few unconventional and lesser-known food brands have made quite a name for themselves in a short period with their quality offerings and the savoring taste that is their essence. Some international brands are also getting a foothold in the city, gradually.
A young entrepreneur should look for these food joints of excellent caliber as an investment option as they would offer a greater return on investments than the established giants of the market because they are too well-known and are present everywhere apparently.
This blog post aims to get you acquainted with a few such unconventional franchises to pick up from –
1. Batliwala –
A milkshake with the flavor you desire would decrease stress, as psychology says. Well, let me not have you fooled but have you tried the delicious shakes from the house of Batliwala? And let me drop in a secret here; if you haven’t, you are missing out on so much. The innovative technology with which shakes are made, mixed at the molecular level, and crafted with a fidelity that draws an illusory perception of reality. Shakes offered are creamy with proteins, vitamins, and probiotic elements that improve the immune system as well, claim the makers of these super-rich shakes.
The initial investment required to open a food franchise in Batliwala is in the range of 12 to 25 lakhs. The space needed to open a store is 200-800 square feet. The owners of the company seek a royalty of 8 to 10 percent.
2. The Waffle Co. –
If I say waffles, countless hands will be up in a moment for a quick grab; Mumbai’s fast food franchise would complement the waffle co. as a food franchise option. Waffles are the product of the sweet love of food. WhatsApp news? Maybe, but the delectable waffles that are made by The Waffle Co leave you licking your fingers. The brand started in Delhi and now has 12 outlets ever since its inception, the proof of the quality it offers, which has seen the surge in popularity of the brand and the trust that the franchisees put in the company. The menu is curated to let you enjoy every sweet moment of your life with the delectable, sweet, and tasty offerings of The Waffle Co.
In Mumbai, the brand would be an instant success for it brings people together and makes their joyous moments unforgettable. The initial investment to open a store of The Waffle Company is 12-13 lakhs. The space required is not much as it’s around 100-200 square feet. This is a great investment option as the initial investment is humble, and the business prospects are vast. It caters to every age of the audience and has a celebratory vibe, as the owners claim.
3. Scooter on the Wall –
A theme-based multi-cuisine café that offers a garage ambiance coupled well with hookahs and bar services brings back euphoria to customers. Straight out of a genius mind, Scooter on the wall looks like a quirky place in the city, but at the same time, is aloof, alienated, and wickedly strange. Suitable enough to satiate all the goofy desires and fulfill stomachs with tastes ranging from north Indian to Italian, Chinese, and American. The place has a character of its own, celebrated by visitors who have a penchant for rugged coolness.
This prominent joint, which began in Delhi, must be an apt food franchise to take up in Mumbai, as the fast-paced city needs some time machine that just switches off the pace and gels with your inner soul, bringing the euphoria of eating out and, a thematic style that just fits in. The USP of the Scooter on the wall apart from its ambiance is the unique menu options such as Million dollar shake, chicken tikka, and scooter shake.
The initial investment needed to open this thematic restaurant is around 40 to 60 lakhs, and the space required is approximately 1000-2000 square feet. The company owners seek a royalty of about 6 percent on the net revenue made.
Karan Makan
Technology Engineer and Entrepreneur. Currently working with International Brands and helping them scale their products Globally through different ventures. He owns Multiple Food Brands and is on a continuous spree to acquire many more businesses in the coming years. With over 10 years of experience and strong background in Brand Acquisition, Karan Makan is soon poised to be a Brand in the coming years.
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